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Selling a property is a project that cannot be improvised. Among all the decisions to be made, setting the right sale price is arguably the most critical. Determining the right amount not only influences how quickly the transaction will occur, but also the interest your property generates and the final profit you will achieve. There are three main strategies for defining this price : aiming for a quick sale, seeking balance or adopting an ambitious approach. Each option has its advantages as well as its limitations, and the choice always depends on your objectives, the type of property and the local market conditions.
The quick sale price strategy is based on a simple principle, place the property below market value to attract the maximum number of buyers. This approach is favored by owners who need to sell within a very short timeframe, for example to finance a new purchase or due to professional constraints. It allows for increased visits and the possibility of receiving an offer within just a few weeks.
However, there is a downside, the property is sold below its actual value. For an owner seeking to maximize the return from the sale, this option can feel frustrating. Yet, for those prioritizing speed above all else, it remains the safest choice.
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The second approach is to set a balanced sale price, aligned with the realities of the market. This relies on a precise valuation taking into account location, property features, overall condition and recent sales in the neighborhood. This scenario often yields the best results, as it inspires confidence in buyers, avoids endless negotiations and reduces the risk of the property lingering on the market.
By choosing a balanced sale price, you maximize your chances of completing a transaction that is both fair and relatively quick. You neither undersell nor overprice your property. This is typically the approach recommended by our Edouard VII experts, as it reflects a realistic and pragmatic perspective.
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Finally, there is a third path : the ambitious sale price. This involves setting a figure above market standards, hoping to attract a buyer willing to pay more for a rare location, breathtaking views or premium features. This strategy can work when a property has unique assets, such as a sea-facing apartment in Menton or a villa with a garden in Roquebrune-Cap-Martin.
However, an ambitious sale price requires patience and a certain tolerance for risk. If the property remains on the market too long, it may lose appeal and require multiple successive price reductions. Such adjustments, often perceived negatively by buyers, can give the impression that the property is hard to sell. This scenario is therefore best suited for owners who are not in a hurry and wish to attempt to maximize the value of their asset.
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In any case, the first step remains the property valuation. Many owners fall into the trap of setting a price based on personal expectations or incomplete comparisons. The risk is twofold : either setting the price too low and selling below the true value or pricing too high and discouraging buyers.
Relying on our Edouard VII real estate experts helps avoid these mistakes. With their knowledge of the local market, up-to-date databases and keen understanding of trends, they can determine the most suitable scenario for your property and your objectives.
Choosing a sale price is never trivial. Behind the numbers lies a genuine strategy, which must align with your life plans and market realities. Whether selling quickly, at the right price or aiming for an ambitious sale, each scenario has its benefits and its risks. At Edouard VII we help you define the best approach to showcase your property while meeting your expectations. Our local expertise in Menton and Roquebrune-Cap-Martin allows us to provide precise and transparent guidance. Want to know which pricing scenario suits your property best ? Contact us today for a free and personalized valuation.
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