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In a market where each public listing triggers a flood of alerts and inquiries, off-market real estate offers an alternative path. This system consists of selling or buying with complete confidentiality, away from portals and shop windows, through a carefully selected circle of buyers. Concretely, an off-market property is never exposed to the general public. It is presented directly by our Edouard VII real estate agents to qualified buyers, able to move quickly and discreetly.
By “off market” we mean a selective marketing approach without online publication, often framed by a silent exclusivity agreement and, where appropriate, a confidentiality agreement (NDA). The sales file (including photos, floor plans, technical details and diagnostics) does exist, but it is never indexed on platforms. It circulates only within a trusted network of buyers, identified by our Edouard VII agency. The aim is clear : to master the exposure, control the timing and engage only with serious interlocutors.
On the Eastern Riviera, Menton and Roquebrune-Cap-Martin attract international demand for unique properties : villas with sea views, apartments in prestigious residences, penthouses with spectacular terraces, rooftop villas. Some addresses, such as Cap Martin plateau, the seafront or Belle Époque buildings, are rare and highly sought-after. In this context, Off-Market real estate safeguards the value of an asset, preserves sellers’ privacy and accelerates the dialogue with pre-qualified buyers.
. Avoid overexposure : no excessive publicity, no curious visitors
. Guarantee confidentiality : essential for public figures, executives or families seeking privacy
. Reward the loyalty of the best buyers : priority to known, responsive and financially capable profiles
. Foster smoother negotiations : direct exchanges, flexible timing, less unnecessary formality
Choosing Off-Market real estate means retaining control over your property’s exposure, the sales method and timing. We limit visits to the strict minimum, with pre-qualified candidates both financially and in line with the seller’s criteria. The property remains rare in the eyes of the market and does not become “worn out” after weeks of public exposure. The narrative is tailor-made for each visitor, highlighting how they would live in the property (sunrise on the terrace, private sea access, absolute calm for exemple) rather than reducing it to a standardized listing.
For a buyer, accessing the Off-Market means discovering properties unseen on public portals, often perfectly aligned with specific requirements (view, orientation, privacy, quality of amenities). Competition is generally less intense. It is a qualified dialogue, based on trust between agency, seller and buyer. The result : faster decisions, more targeted negotiations and a smoother process.
. Confidential framework : tailored mandates (often exclusive), defined distribution scope, premium file preparation (professional photography, 2D/3D floor plans, technical highlights) for a restricted audience
. Buyer qualification : detailed interviews, proof of funds or structured financing plan, decision-making calendar. Thanks to our multilingual Edouard VII agents, we select international profiles familiar with the area
. Tailor-made introductions : targeted and discreet visits, adapted schedules, clear feedback, private video calls (if needed prior to travel)
. Negotiation and security : direct exchanges, swift legal coordination, liaison with the notary, follow-up through to signing
Off-Market real estate proves relevant when rarity and confidentiality are decisive : exceptional sea views, signature architecture, iconic addresses, valuable art collections, discreet sellers. For more “generalist” properties, a public market launch, supported by a strong media plan, may prove more effective. This is why we recommend a diagnostic approach. Sometimes starting discreetly off-market, then opening publicly should the desired outcome not be reached within the given timeframe.
In prestigious areas such as Menton and Roquebrune-Cap-Martin, Off-Market real estate is a strategic tool to combine discretion, efficiency and value creation. Sellers retain control over exposure and reach qualified buyers. Buyers access unique opportunities, invisible to the wider public. Looking to buy or sell “off-market”? Contact Edouard VII for a confidential assessment. We offer you our multilingual network, in-depth knowledge of Menton, Roquebrune-Cap-Martin and the hinterland, and a proven method to secure your Off-Market transaction.
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